Explain differences between Tinker Tailor and Animal Kingdom

The production of Tinker Tailor is very different to that of Animal Kingdom. With Tinker Tailor it was produced by Working Title. Working title are in partnership with Universal who would let working title make any film they wanted under  twenty five million, with Tinker Tailor the budget was twenty million but Universal claimed that the film wouldn’t sell to their American market so did not fully fund the film. Animal Kingdom was co-funded by the Australian government, Film Victoria, Screen NSW and Show Time Australia, which in itself makes Animal Kingdom an independent film because it wasn’t funded by any of the ‘big six’. Animal Kingdom had many unknown actors like James Frenchville, this was done to bring new actors under the spotlight. Guy Pearce is one of the only well know actors in the film, this brought attraction to the film from a pre-existing audience. In the trailer it was apparent that the first thirty seconds was filled Guy Pearce narrating, this was done to sell him as an actor and also the film.  Tinker Tailor was heavily filled with famous actors from the likes of Gary Oldman to Benedict Cumberbatch. With Tinker Tailor the production was horizontally integrated. The film was made by working title, funded by Universal. Universal is one of the ‘big six’ production companies in the film industry; it has major cross media ownerships from the likes of film funding and production to its very own record label. In animal kingdom there was very little horizontal integration, the funds came in from many different film companies. Tinker tailors whole production line was owned by Vivendi, this means that the money distributed circulated around which was very helpful because there was no trouble with extra costs and fees.

Tinker Tailor had a previous TV show in 1979 which was a very slow paced spy series, this slow paced feel has been transferred into the movie. The TV series helped create a pre-existing audience for the film which helped gain attraction. This meant that the marketing for tinker tailor could be very mysterious with its advertisements because people already understood the main themes and plot. This meant there were no flashy posters or trailers over advertising the film. Working title did this to form an enigma around the film which would gain attraction. There was great effort put into creating Facebook pages and twitter groups to target the film at their main audience. Gary Oldman also appeared on soccer AM a week before the film’s release date in the UK, this was also done to build a hype around the film and gather a male orientated audience.   To contradict Animal kingdom had to put in extraordinary efforts to sell itself to the public. In the trailer the film was advertised as a thriller with the use of dim ambient lighting and gritty images, but also it was advertised as an action with the intense cuts between shots and over use of a ticking timer which created immense tension. This was purposefully done to attract a wider attraction to the film and sell better to the mainstream audience with is action aspects. Animal Kingdom was also screened at the Sundance film festival and won the award for best film. Animal Kingdom had an existing audience from word of mouth after it won the award, and it imbedded itself as a classic in the indie film scene.

Tinker tailor has been heavily distributed since its release, it has made £13,743,483 alone in the UK and is due to be screened in sixteen other countries by 2012. This great global distribution is due to the fact that Working Title is horizontally integrated with universal who own focus features. Focus features is an extremely successful company in America which have distributed films like Atonement, Pride and Prejudice and also In Bruges to the American market.  Working title are also in partnership with Optimum releasing which is a very successful distribution company in Europe. Animal kingdom was in partnership with Optimum releasing to help sell the film to the European market and also  Madman Entertainment which sold the film in Australia. The budget of the film was $5,000,000 dollars and the box office return was only $6,019,846. This little profit was due to bad distribution to cinemas and the American market. Over 50% of films profit is from the American film market. Tinker Tailor had amazing success due to the great effort put into using new technologies to sell the film. For example a Facebook page was created which people would like and then there friends would like. This was done to create a snow ball effect.

Tinker Tailor and Animal Kingdom were both filmed beautifully, the cinematography was outstanding. This is very common in indie films, there is great attention to detail in the ways the film is shot and how it portrays the directors ideas. Animal kingdom targets many social issues which means people can relate to the film better than they can to Matt Damen killing off bad guys. A common component to independent films is that social or moral issues are addressed, and this was done amazingly in Animal Kingdom. 

The Ways That Films Are Adapting Their Use Of Technoligy To Attract Audiences.

The film industry has gradually introduced features in there cinema which will increase the public’s participation in watching films outside of the home, by doing this they have brought the home to the cinema. In the 1950’s over 45% of the public went to the cinema on a weekly basis to watch films, this was because many families didn’t own televisions then. But now it the twentieth century nearly every house has at least one television. Mainstream cinemas like Vue and Odeon have now introduced luxury seats which are made to feel like a sofa, this is because viewers complained about uncomfortable seats as a reason to why they didn’t visit the cinema. Other cinemas also offer beanbag chairs, this idea was used because it has become apparent that the amount of 14-18 year olds visiting the cinema has decreased over the last ten years so this was an attempt to regain the younger audience’s attention. Personally the bean bags are cheap and appealing but extremely uncomfortable.

Cinema is approximately 144 years old, which is very old. Movie makers realised that people were getting bored of their movies; this was because all of their films became formulated and nothing new was being made for years. But then a group of people came together and invented three dimensional films. The effect of 3D films was that you felt asif you were in the movie! A movie called ‘Avatar’ written and directed by James Cameron sold out amazingly. In America on its release weekend it racked up $77,025,481 and over all the gross profit was $2,039,472,387. One of the main elements of this films success is 3D; people went to see Avatar for the experience of 3D not the film alone. Over 33% of the cinemas income came from 3D movies last year alone. To me 3D films is a novelty item that film makers are using to earn a large profit from their movies. Soon 3D will fade out of popularity, this has become evident over the last year, there has been a decrease of 20% of the film community viewing 3D films.

There are 528 theatres that use IMAX screens; this is because the quality is outstanding, families could purchase the film on DVD for half the price it would cost to see it at the cinema. Logically people would wait for the DVD, but now cinemas show movies in the highest quality possible it may persuade people to watch it in the cinema. Most large cinemas have tried to fit as many seats in a theatre, not only it allow more people to view the film but also to create a better atmosphere in the audience which makes watching films an enjoyable experience.

Over 97% of the cinemas in the U.K offer teen tickets; this is a great way to attract the younger audience because before they were put off by the high ticket prices. This is beneficial to the cinemas because over 15% of the people that go to the cinema are teenagers. Many high end multiplexes show movies at teenagers and families because they know they will make a profit. Personally as technology has developed  cinemas have clutched at the chance of making money, pushing aside good challenging movies and showing easily consumable movies like ‘Mr. Bean’ and ‘spy kids 3’.

Tinker Tailor Soldier Spy...

Here is a trailor for 'Tinker Tailor Soldier Spy'

This is also a poster advertising the movie to the public.