The Ways That Films Are Adapting Their Use Of Technoligy To Attract Audiences.

The film industry has gradually introduced features in there cinema which will increase the public’s participation in watching films outside of the home, by doing this they have brought the home to the cinema. In the 1950’s over 45% of the public went to the cinema on a weekly basis to watch films, this was because many families didn’t own televisions then. But now it the twentieth century nearly every house has at least one television. Mainstream cinemas like Vue and Odeon have now introduced luxury seats which are made to feel like a sofa, this is because viewers complained about uncomfortable seats as a reason to why they didn’t visit the cinema. Other cinemas also offer beanbag chairs, this idea was used because it has become apparent that the amount of 14-18 year olds visiting the cinema has decreased over the last ten years so this was an attempt to regain the younger audience’s attention. Personally the bean bags are cheap and appealing but extremely uncomfortable.

Cinema is approximately 144 years old, which is very old. Movie makers realised that people were getting bored of their movies; this was because all of their films became formulated and nothing new was being made for years. But then a group of people came together and invented three dimensional films. The effect of 3D films was that you felt asif you were in the movie! A movie called ‘Avatar’ written and directed by James Cameron sold out amazingly. In America on its release weekend it racked up $77,025,481 and over all the gross profit was $2,039,472,387. One of the main elements of this films success is 3D; people went to see Avatar for the experience of 3D not the film alone. Over 33% of the cinemas income came from 3D movies last year alone. To me 3D films is a novelty item that film makers are using to earn a large profit from their movies. Soon 3D will fade out of popularity, this has become evident over the last year, there has been a decrease of 20% of the film community viewing 3D films.

There are 528 theatres that use IMAX screens; this is because the quality is outstanding, families could purchase the film on DVD for half the price it would cost to see it at the cinema. Logically people would wait for the DVD, but now cinemas show movies in the highest quality possible it may persuade people to watch it in the cinema. Most large cinemas have tried to fit as many seats in a theatre, not only it allow more people to view the film but also to create a better atmosphere in the audience which makes watching films an enjoyable experience.

Over 97% of the cinemas in the U.K offer teen tickets; this is a great way to attract the younger audience because before they were put off by the high ticket prices. This is beneficial to the cinemas because over 15% of the people that go to the cinema are teenagers. Many high end multiplexes show movies at teenagers and families because they know they will make a profit. Personally as technology has developed  cinemas have clutched at the chance of making money, pushing aside good challenging movies and showing easily consumable movies like ‘Mr. Bean’ and ‘spy kids 3’.